Spain coach Vicente Del Bosque has been awarded the honorary title of Marquis by King Juan Carlos after guiding the national team to victory at the World Cup finals last year.
Del Bosque, who was honoured for his contribution to sport and sporting values, admitted to being a little embarrassed during some light-hearted banter with reporters after announcing his squad for next week's friendly against Colombia.
"The King wanted to honour the world champions and did it through me," Del Bosque said.
"It's an added responsibility. These awards oblige us to seek to improve every day... I imagine the players will continue to call me boss and Vicente."
Isn't he the coolest and most awesome and kindest and most gentleman-y of all football managers in the world?