All videos have subtitles.
Some of the shows the guy was in:
The guy was pretty serious about it.
Of course, it all ended up being a publicity for Fiat's new MultiJet engine that was being promoted in the country at the same time.
And he'd signed a contract before everything was filmed.
A lot of people bought the story, though, including my closest friends who decided to hate Mascherano for his "dirty little secret". And others made a huge deal and hated Masche after this for considering he'd lied to his fans.
Whatever, it was a great move from Fiat, and it was fun while it lasted :)
Oh, and some facts about the campaign that show how much it got spread:
· Over 1,300,000 people entered the official "Caso Mascherano" website during the first 2 weeks
· Over 3 million people watched the videos on YouTube
· The Caso Mascherano page on Facebook had over 8,800 fans.