JSF (undiaperfecto) wrote in ontd_football,
JSF
undiaperfecto
ontd_football

A little story about Mascherano

I don't think this has been posted before. It isn't news, but it's a fun watch, I guess. This came out last year, it's about this guy who started showing up in a lot of local TV shows and putting up videos in his website about this investigation about Mascherano he was doing.

All videos have subtitles.












Some of the shows the guy was in:









The guy was pretty serious about it.







Of course, it all ended up being a publicity for Fiat's new MultiJet engine that was being promoted in the country at the same time.


And he'd signed a contract before everything was filmed.



A lot of people bought the story, though, including my closest friends who decided to hate Mascherano for his "dirty little secret". And others made a huge deal and hated Masche after this for considering he'd lied to his fans.

Whatever, it was a great move from Fiat, and it was fun while it lasted :)

Oh, and some facts about the campaign that show how much it got spread:
· Over 1,300,000 people entered the official "Caso Mascherano" website during the first 2 weeks
· Over 3 million people watched the videos on YouTube
· The Caso Mascherano page on Facebook had over 8,800 fans.
Tags: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!, i can't think of a fucking tag, i climbed and conquered mount google, javier mascherano
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