ljdffgsfd (likeap0ny) wrote in ontd_football,

The curse of Nike ad.

ok idk i'm allowed to post or is it already posted, but i'll do it lol
and forgive me if i did something wrong, it's my first time  kay

What is it about that Nike World Cup commercial? So far, not one of its stars has played anything like the beautiful game. Has world football got something going on like the Sports Illustrated cover jinx or the Madden Curse from his series of EA N.F.L. video games?

The three-minute-long epic in question, Nike’s “Write the Future” ad, shows five players in the heat of battle in South Africa imagining how the fans back home will react to their performance. The players are some of soccer’s biggest names: Ivory Coast’s Didier Drogba, Italy’s Fabio Cannavaro, England’s Wayne Rooney, Brazil’s Ronadinho, and Portugal’s Cristiano Ronaldo.

The idea is that these players will put their Nike-made boots to work at the World Cup, and in so doing make a future for themselves (score a goal and you’re immortalized on YouTube, fail to score and you’re trailer trash) and for the Cup-hungry fans watching on TV. Problem is, these players aren’t making headlines, at least not the ones they’d like to make. In fact, they almost seem cursed!

In order of appearance:


Drogba’s elbow was broken in a friendly weeks before the finals began. He played only 20 or so tentative minutes in Ivory Coast’s opening draw with Portugal, then scored a goal vs. Brazil – but in a game the Ivoirians were down three goals and wound up losing by 3-1.

An aging center-back in a side criticized for its old-age, Cannavaro was ineffective in Italy’s shocking 1-1 draws with Paraguay and especially New Zealand — and besides, he announced he is retiring from international football after this tournament just days before the ad premiered online.

Wayne Rooney’s problems on and off the pitch in England’s first two matches have earned him little more than scorn.

Ronaldinho — well, he wasn’t even picked to go to South Africa and play for his team.

Finally, Cristiano Ronaldo, who didn’t score a goal for Portugal during its depressing qualifying campaign, couldn’t find the net in the team’s all-important opening match, the 0-0 draw with Ivory Coast. Now his country is pleading with him to step up against North Korea on Monday.

Does that spell out a curse?

Consider some of the commercial’s bit players and how they’ve done so far. In it, France’s Franck Ribéry tackles the ball off Rooney, and now Ribéry’s team is self-destructing spectacularly as it crashes out of the competition. In a shorter cameo during Rooney’s dream sequence, Spain’s Andrés Iniesta, Cesc Fàbregas, and Gerard Piqué throw down newspapers in disgust, as they must really have done Wednesday after losing to Switzerland in the biggest shock of the World Cup so far. In one of the ad’s funniest moments, Rooney dominates Roger Federer at table tennis; Federer has since lost his World No. 1 ranking to his main rival, and may never regain it.

The U.S. veterans Landon Donovan and Tim Howard are also in the ad, and although they’ve both played well so far, they and their teammates were certainly cursed when the referee denied them a 3-2 win vs. Slovenia.

Indeed, the only player in the Nike ad to truly do well is Kobe Bryant, who is shown celebrating a jump shot with a Ronaldinho-influenced stepover. Bryant won the N.B.A. title the other day, which just goes to show, You can’t curse ‘em all.


lolol great news for germans, i guess
Tags: lol, nike, oh god please yes, what kind of fuckery..., world cup 2010

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