January 26th, 2012

romy and michelle dance

Just call them FC Trolling München

Snatching defeat from the jaws of victory: Bayern's PR own goal

CNN) -- It was supposed to be a unique way to engage with their fans via social media -- but for Germany's most successful soccer club it turned into the ultimate public relations own goal.

Bayern Munich, who can boast 22 German league titles and have four times been crowned champions of Europe, revealed they would be unveiling a "spectacular" new signing on Thursday -- a snippet of news to excite any fan.

But when the announcement was made, on their official Facebook page, it turned out to be a new marketing tool that displayed users of the social networking site as the new signing.

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I don't know why people are so upset, I thought it was hilarious. If you look at any other part of Bayern you will realize they are just huge trolls.