Madeleine shirts for Everton fans
Shirts, emblazoned with pictures of Madeleine McCann, are being handed out ahead of Everton FC's Europa League tie with Portuguese team Benfica.
They have been created to highlight the campaign to find the child, who was three when she vanished while on holiday in Portugal in May 2007.
Every fan who bought a ticket can collect a T-shirt, which has the words "We're Still Looking For You" on it.
They are being encouraged to wear them for Thursday's game in Lisbon.
A total of 6,000 shirts have been produced by the club - 3,000 in English and 3,000 bearing the message in Portuguese.
Everton chairman Bill Kenwright said: "I will never, ever forget that image of a beautiful, smiling child in an Everton shirt.
"I believe that I was one of the first people outside the family to see it and it moved me greatly.
"In truth, like everyone else, I have felt nothing but deep sadness and mounting frustration as the search for Maddie has continued.
"However, I continue to be inspired by the dignity and the faith which Kate and Gerry have displayed throughout their dreadful ordeal.
"This is just our way of reminding people - not just in the UK and Portugal but across the globe - that this child is still out there somewhere."
Fans with a match ticket can pick up a free T-shirt from Goodison Park or Liverpool Airport before embarking on their flight to Portugal.
That's a very thoughtful thing to do, credit to Bill Kenwright and all involved with the t-shirts. I really hope she's found alive one day.