David Villa, Cesc Fabregas & Xabi Alonso are the new faces for Hugo Boss' campaign 'Style Beyond the Game.' Each player represents a certain style and fragrance.
Xabi represents elegance and is the face of 'Boss Bottled'
David 'the Guaje' Villa represents spirit and is the face of 'Boss in Motion: White Edition'
Cesc represents authenticity and is the face of 'Hugo Man'
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